Years go by, years pass by, and 20 years have passed. Since its establishment, Watson Furniture has developed into a large furniture group enterprise integrating R&D, design, production, marketing, after-sales service and O2O e-commerce through constant exploration, adjustment, breakthrough and innovation. The four brands of "KOTPOP", "Celadon", "Senluoyi" and "Huasenju" that we founded have become one of the high-end solid wood and fashion brands, and have created a one-stop whole house decoration service ecology of "finished products+customization+soft decoration+intelligence". Relying on the advantages of independent research and development, continuous innovation, intelligent manufacturing, etc., the company builds product value targets with products as the carrier, and enjoys a global reputation for its fashion, excellent quality, and high cost performance. In recent years, the company has integrated advanced intelligent manufacturing technology and a strong supply chain security system to become the preferred choice of customers.
Looking back on the difficulties in the past, the Group has experienced economic crisis, trade friction, tariff barriers, the COVID-19, and all kinds of hardships have come one after another. As the person in charge of the enterprise, it is only necessary to keep learning and thinking, lead the enterprise to change its current business model, create its own furniture brand, expand multiple categories, customers, markets, and channels, and develop a new model of simultaneous domestic and foreign sales by strengthening its independent research and development capabilities. Fujian Kingwell Furniture Co., Ltd. has been rated as the largest taxpayer in Hua'an County every year since it was put into operation in 2015 and has been certified as a national high-tech enterprise since 2017. While seeking for the steady development of their own enterprises, they constantly integrate resources, cooperate with the local government to actively promote and introduce more high-quality enterprises to settle in, accelerate the formation of the industrial chain and the improvement of the advantages of the development zone, so that everyone can warm up and develop together.
Over the past 20 years, more than 800 of our employees have always made high-quality furniture products for millions of families around the world with the purpose of "providing consumers with high-quality products". In terms of production, we have created a complete ecological industrial chain, selected safe, healthy and durable raw materials, introduced international advanced equipment, followed the international high household quality standards, and checked the R&D, design, manufacturing and other links layer by layer to provide high-quality product furniture for end consumers. In terms of service, we have established a sound logistics and after-sales department to provide customers with high-quality furniture, but also to bring customers a convenient and integrated home decoration experience.
"Operate with integrity and repay the society". The development of an enterprise cannot be separated from the support of the country, the government and the people. Only by sincerely repaying customers, thanking the society and being a responsible enterprise can an enterprise develop for a long time. As Kingwell people, we have been operating with gratitude and integrity, and are enthusiastic about public welfare undertakings. We have successively participated in public welfare undertakings such as "subsidizing poor college students", "donating to Gansu disaster areas", "donating to Wenchuan earthquake disaster areas", and "green Bao'an Fund"; At the same time, we will vigorously support the construction of hometown, successively invest in building roads, bridges and nursing homes for hometown, subsidize schools to equip with advanced equipment, reward outstanding students, etc., and actively build a harmonious image of enterprises and society.
Time flies like a shuttle, and the years are like a song. With the passage of time, all these have been recorded in the company's history. On a new journey, we will take a path of sustainable development guided by the creation and realization of dreams. We will work hard to provide consumers with furniture products with superior quality, fashionable appearance and better environmental protection performance, create wealth for partners, jointly achieve Hongtu Weiye, and create a good career platform for the team working together with Kingwell Group. Here, I would like to sincerely thank every friend who cares about and supports Kingwell Furniture, and every family who chooses Kingwell. My team and I will work hard to repay everyone's love and trust!